The Young Entrepreneur Council has identified the key web design trends to take us into the next year for Forbes Magazine, which your professional web designer will help you navigate if you are looking at updating your virtual shop window.

The nature of business has undergone some pretty significant changes in our lifetimes, with the advent of the internet, ecommerce and the proliferation of smartphones, and accessing any product we want at the tap of a touch screen.

Once upon a time, SEO meant front-loading keywords into your blog headlines and the first sentences on your landing pages and other evergreen content to ensure Google’s ‘spiders’ picked up on them and in theory, hoisted you up to the top of the first page of the search engine.